Sid on Sex: Unerotic Pleasure is the First Self-Care

Even as a sex columnist, sex is not what comes to mind for Sid Azmi when thinking about pleasure. Azmi’s ultimate indulgence is “time of one’s own.”

Sid on Sex: The Feminist’s Guide to Sex Toys

Sid Azmi, the owner of a Brooklyn sex shop, says “pleasure begins with the permission to self-love.” Sex toys should be a part of that.

Sid on Sex: Instead of Slut Shaming, Let’s Embrace the Label

What if instead of slut shaming, we could proudly own our hard-earned right to pleasure?

Sid Azmi, Owner of Please Pleasure Shop, New York

Sid on Sex: A Valentine’s Day Gift That Lasts

On Valentine’s Day, instead of purchasing a symbolic gift, take the opportunity to rewrite your own relationship terms and reactivate your commitment.

Sid on Sex: Define Your Sexual Narrative

Do we have a sexual narrative that illustrates our erotic personality and one that describes our approach to sex?

Sid on Sex: Why My Definition of Sex Doesn’t Include Orgasm

What if we thought of sex as frolicking? Instead of pressure to orgasm, we’d have limitless possibilities.

Sid Azmi, Please Pleasure Shop, New York

Sid on Sex: Empower People to Own Their Pleasure

Since I’ve learned to masturbate indulgently and without shame, I’ve never had bad sex.

Sid on Sex: Masturbation Is Self-Care

I learned about masturbation from a sex column in my mid-20s. With every orgasm my vibrator brought me, my heart grew fuller.

When a Sex Shop Opens in the Neighborhood

Sid is standing on the shoulders of brazen, sex-loving giants. Please wouldn’t be there at all if not for the early pioneers who, starting in the 1970s, established the women’s sex toy industry as we know it, shattering many of the myths surrounding female sexuality along the way.