Tag: minimalism

Esther Ruiz, Well XVII

Art in the Age of Instagram: Esther Ruiz

Inspired by “space operas, pop culture, geometry and the setting sun,” Esther Ruiz’s objects splay the line between both distant and minimal and approachable and hypnotic.

Sheena Iyengar's The Art of Choosing

The Woman Behind the Science of Too Many Choices

Sheena Iyengar’s famous “jam study” found that when we are faced with too many choices, we become paralyzed and are unable to make a decision at all, challenging the social construct that more options are better for the consumer.

The Complexity of Simplicity: Aesthetic Culture

The Complexity of Simplicity: Aesthetic Culture

Basic, simple, minimal, elegant—behind these catalogue descriptors is a culture in retreat. Too many choices, too much opportunity, too much pressure to create individuality through style has led to a trend of minimalist fashion. Marni Chan takes apart the stark aesthetics of contemporary dress to reveal the social discomfort born from abundance.

Minimalism as Restraint

Minimalism as Restraint

While a tenet of minimalist philosophy is awareness—the removal of all but the essential in order to fully appreciate an object, a food, a garment—this makes its opposite equally true. Minimalism is a throttle on pleasure, a restriction of life. A spiritual starvation. Jessica Gross examines two sides of the minimalist approach.

Simple Gestures: Saying Sorry

Simple Gestures: Saying Sorry

What is minimalism in the context of a relationship? Can the phrase “I’m sorry” be delivered without associations, expectations, and interpretations overwhelming its intent? Sarah Gerard explores the complex process of offering a simple apology.

AWT-idio-gallery-she-folk

AWT at IDIO Gallery

Among body shops and tire yards on an unexpected block in Brooklyn, the scents of…